Vita Milk is a personal packaging design project developed during college. The project focuses on rebranding a vegan milk brand to better connect with its target audience—young individuals, primarily Millennials and Gen Z, who prioritize healthy living. These consumers are drawn to organic and plant-based products.
The Objective
To align with their lifestyle, the design features bright colors, minimalistic elements, and vibrant images of key ingredients like oats, almonds, and coconut. The packaging is designed to be visually appealing and engaging, while clearly conveying the product's message, ensuring it remains relevant and exciting for the target demographic.
The result? A packaging system that's as refreshing as the product itself, blending minimalism with visual storytelling.
Vita Milk’s design embraces a clean, uncluttered look with ample white space, allowing the brand's name, flavor, and organic certification to stand out clearly. A subtle color-coding system helps differentiate flavors—soft pink for coconut and calm blue for almond—reflecting Vita Milk’s focus on natural ingredients and a gentle, wholesome image.
High-resolution images of raw ingredients like oats, coconuts, and almonds reinforce the product’s organic origins, resonating with consumers seeking simple, unprocessed foods.
