Fairy Angel
Brand design Logo Design Print Design
About the business
Fairy Angel specializes in handcrafted jewelry inspired by traditional Greek artistry, specifically the intricate macramé technique. The brand needed a visual identity that would honor its roots in the rich heritage of Arcadia while appealing to a modern audience who appreciates handcrafted luxury. The challenge was to create a logo and branding elements that evoke both the craftsmanship of the jewelry and the cultural significance behind it.
The Objective
To capture the essence of Fairy Angel, I designed a logo that mimics the interwoven patterns of macramé, visually reflecting the handmade nature of the jewelry. The logo is delicate yet bold, just like the craftsmanship of her designs. Every element of the branding—typography, color palette, and design patterns—was carefully selected to evoke a sense of elegance, tradition, and modernity. For print materials, such as business cards and product tags, the design echoes the artisanal quality of the brand. We used soft earthy yet feminine tones combined with intricate patterns reminiscent of ancient Greek artistry to establish a cohesive brand experience that feels both luxurious and rooted in tradition.
Main Logo
