Rokanas epipla
Branding
My Role
Brand Designer
Collaborators
Deliverables
Logo Suite
Font Suite
Colour Palette
Business Cards
Project Overview
Rokanas epipla is a Custom Woodworks business. It is a brand identity project built to communicate craftsmanship, reliability, and precision. The goal was to create a cohesive visual system that feels modern but grounded, one that can live confidently across print materials, social media, and future digital touchpoints. The identity focuses on clarity and consistency, with a strong typographic presence and a flexible set of brand elements that support the company’s services, including custom woodworks, maintenance, and balcony constructions.
The Problem
No consistent brand system
Unclear positioning at first glance
Rokanas needed an identity that could create trust fast and feel consistent everywhere the brand appears. The challenge was to build a clear, reliable visual system that reflects precision and real-world craftsmanship, while staying flexible enough to support multiple services (custom woodworks, maintenance, and balcony constructions) without feeling messy or generic.
The Solution
A cohesive brand identity system
Clear positioning through visual direction
The solution was a modern, scalable brand identity that makes Rokanas feel established and dependable, while still highlighting the quality of custom work. By creating clear rules and reusable components, the brand can be applied easily across print and digital materials, keeping everything recognizable and professional as the business grows.
The Result:
The final identity gives Rokanas a solid foundation to communicate quality and trust from the first impression. It supports multiple services without confusion, improves consistency across deliverables, and makes future marketing and communication materials easier to produce while staying on-brand.
Conclusion
Creative Fulfillment
Authentic Storytelling
Rokanas Custom Woodworks now has a strong brand foundation that reflects the company’s craftsmanship and professionalism. The identity system is clear, consistent, and flexible, built to work across real-world applications and scale with the business. Overall, the project helped turn Rokanas into a brand that feels established, trustworthy, and instantly recognizable.
Got an Idea?
Let's make it Happen!
Whether you have a big project in mind, or just want to collaborate, I’d love to hear from you.