Strategic Thinking
I share thoughts, observations, and practical advice from my work with brands and websites. If you’re looking for clarity on how to think about your branding or website, start here.
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- Brand Education
5 mistakes businesses make with their branding I see the same patterns repeat across almost every brand audit I do....
What Brand Strategy actually is, and why it’s not the same as your logo “I need a new logo” is...
When You Need a Rebrand vs. When You Just Need a New Website A lot of people come to me...